If you and your company are currently looking for ways to market products or advertisements as an investment strategy, of course, the selection of the right media has become a necessity that is not negotiable. Advertising means using media. The question is what kind of media and how can you benefit a lot of companies? Do you prefer a newspaper, social media, or ctv advertising?
Here are some tips you can do to choose the media so that the ads run effectively:
Determine the budget
Advertising or promotion definitely requires a certain budget to advertise products to consumers. Here depends on your budget because each type of media has a different price.
For example, if you own a large company with a budget of hundreds to millions of dollars for national advertising then using TV as an advertising medium is certainly very effective. Conversely, if you only have a capital of hundreds to thousands of dollars, advertisements on the internet or newspapers that are appropriate for a particular market segment, then this can be said to be effective.
Determine your Ad Materials
Here it becomes important because it deals with what media you will be using. Certainly, It relates materials of your ads. If your advertising material is only limited to text or writing, then it can be with print media both offline and online. This will be more effective and more cost-effective. However, if the advertising material is in the form of video and audio, it is possible to advertise on TV or on online video sites such as YouTube to introduce the market to a wider audience.
Determine online or offline media or both
Of course, online media can use the internet with text, moving images or animated GIFs, videos, audio with a target market for internet and social media users. There are also offline media that use text and images such as newspapers, billboards, billboards, banners, and so forth. Both online and offline media have different market segments. Therefore, online or offline media can be very effective depending on the market you want to achieve.