There Are Some Terms In Online Advertising

If we talk about advertising, then surely we also talk about advertisers (advertisers) and publishers (ad publishers). Advertisers put advertisements with the aim to promote a brand, product, or service through these advertisements while the publisher publishes advertisements from advertisers to get money. Most application developers I’m sure already know about advertising as a monetization model. However, to truly maximize revenue from advertising requires in-depth knowledge and not as easy as many beginner application developers think. Plus each ad model has its own strategy for use. Additionally, if you prefer to use the location-based strategy for your advertising, we suggest you try geofencing advertising.

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Terms in Advertising

In addition to the advertiser and publisher terms that have been explained, some terms that are often seen in the advertising world are as follows:


A person or group targeted by advertisers for their advertisements. The audience is usually measured through such as age, gender, profession, and citizenship.


Mobile users automatically initiate phone calls to certain numbers when clicking on a link in an ad.


The process by which mobile users are directed to a landing page when clicking on a link in an ad.

Click-Through Rate (CTR)

The way to measure the success of an advertising campaign online or mobile. CTR is calculated by the number of users who click on an ad divided by the number of times the ad is displayed.

Cost Per Mille / Cost Per Thousand (CPM)

The price paid by the advertiser to the publisher for ad serving 1,000 times.

Cost Per Click (CPC)

The price paid by the advertiser every single click on the advertisement by mobile users generated by the publisher.

Effective Cost Per Thousand (CPM)

A measure that represents income generated from various marketing channels. eCPM is calculated by total income divided by total impressions in one thousand.

Fill Rate

Percentage of how many ads are shown to mobile users per ad requested by the publisher.


How many ads were seen by users

Landing Page

The first page a mobile user sees after clicking on an ad


Ways to assess the performance of a mobile application or ad campaign

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